The identity of a coprpration is the image
projected by the combination of elements that
represent a company. From its corporate symbol
and type to advertising design and the product
or service itself, corporate identity defines
the personality of a corporation.

The Graphic Standards of a company are a set
of rules that describe the identification elements
and how they are to be used to maintain identity.
The corporate symbol (logo) is a key identification
element. The effectiveness of the logo is essential.

Click the "Logo Designs" link at left to view some of
the logo designs that we have developed over the years.