ABC Yacht Charters

As the oldest charter company
in the continental United States,
ABC Yacht Charters wanted to
highlight that feature as well as
reintroduce the romance, adventure
and excitement that was synonymous
with Pacific Northwest Boating in
the 50's and 60's.

The ABC Girl in her "Crackerjack"
attire was developed as their mascot
and was present throughout their
marketing materials.

see the ABC Identity elements

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